The main product of my A2 production is a local newspaper which is aimed at one town and three small villagers. Normally the two ancillary tasks are produced to advertise the main product so that it sells. The three options i had were producing a website, a radio add or a poster to advertise the local magazine. Two out of the three options follow the line of advertising whereas the website does not. For my ancillary tasks I choose to produce the poster and the website.
The whole idea of my local newspaper was to bring the villagers together to form one community, my tag line was 'putting the heart back into the community'. The purpose of the poster is to advertise the newspaper and make people read it, as it is brand new it will heavily rely on word of mouth so that households don't completely dismiss it as soon as it comes through their letter box. The idea f the poster is for it to be striking and noticeable to a wide range of age groups. The idea is that posters could be put up in areas that i will know people will see it like the primary schools, post officers and village halls. All of these places are going to have parents running in and out, so they do not have a lot of time to read it. So i tried to create a design that included minimal information but the colours, size of text and use of picture to draw in potential readers quickly. Amongst trying to do this i also wanted to keep a sense of community which i think i managed to for fill. The background colour for my poster is a bright sky blue colour, i used this because i used a dark blue on my newspaper for the title. I didn't want to use the same colour because i thought it was too dark and would make it look unwelcoming, but the colour is still carried through and i thought i could use it on the website. I used a bright pink colour for the title as this would hopefully be one of the first things that people looked at, i also put the word 'new' in capitals. With a combination of both of these factors the idea was to make it as eye catching as possible. I tried to make the poster attractive to a younger generation as well so i put the poster on an angle which meant three of the corners are hidden. This also creates a small amount of hidden anticipation so that the reader can not quite see everything. I also had to make sure that although i was trying to aim it at a younger group of people that it did not completely rule out the expected reader which is middle aged to retired and old aged pensioners.
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