For the United Kingdom there is over a thousand local newspapers which are all competing for local people to read theirs. There are few local newspapers that are nationally known like the Eastern daily press (EDP) is listed but is known over the whole of East Anglia and surrounding areas. The EDP contains stories that not only happen within their region but also national stories, this is how i think they manage to attract a wide range of readers. The newspaper is available throughout the week and on a Saturday when the TV guide is featured in it too. Also the website is extremely well developed and i think they manage to attract a wide range of people through their website to read the stories on line. This is why i would not have imagined this newspaper to be listed as a local newspaper.
I think some of the most memorable parts of a newspapers is either the title, logo or a catchy tag line. I tried to subtly do all 3 so that readers would automatically know what they were looking at it, if they saw it on a newsagents shelf over some other well known newspapers. I think the best being my tag line, because if someone says the name of my newspaper i want them to automatically think of the line that comes with it. I think when they also read it on the newspaper it should make them feel part of something. Which is why i featured it on every page, so that people would remember it visually quicker. The tag line that i chose to use is "putting the heart back into the community" it was also meant to restore peoples faith providing them with a common factor, which they can all have their say with.
I chose to do print because i am more interested in this rather than film, which i find harder to bring my ideas together. I found it easier to know what people would want to read and what the topical issues are for the areas that my local newspaper was written for. I was able to use ask local peoples knowledge on facts that i wasn't aware of and i was able to quote from them and feature it within the articles. The stories that i used were all currently topical and effected everyone within the villages. Every newspaper aim is to write articles which they know the readers will like and will sell to readers outside of the areas where people get them for free.
In Wymondham there is currently a newspaper called the Wymondham and Attleborough Mercury, that is automatically posted free of charge through every households door in these two areas. Everyone that i have spoken to in these areas seem to have a general opinion that they enjoy receiving the newspaper every week and they read it at least once during the week. The Mercury is full of stories about the local community, most of the stories are highlighting the talent there is amongst all age groups and what they have brought to their local community. In time i want the same feel for my newspaper, it is meant to capture peoples excitement and i want them to look forward to it arriving at the end of the week. With me including a large amount of advertising it means that not only is the newspaper paid for but also if residents need a local trustworthy plumber for example then they can look through and almost certainly at least one that they can contact. I think this is what readers want to read so it is one way that my newspaper is more saleable.
No comments:
Post a Comment