Pitch
The Village, an exciting new publication for readers in Wymondham, Barnham Broom, Barford and Wicklewood. Offering local news, personal stories and up to date information the new local newspaper aims to provide a voice for people in areas of Norfolk.
Treatment
"Putting the heart back into the community" ...
Such thing is central to this new publication, whilst certain parts of Norfolk are well served by print media, others are given little opportunity to become part of a wider community. The Village will address this issue, providing a weekly snap shot of life as most know it, through a combination of local news, human interest features and advertising. The typical structure of the publication will be a lively mix of local columnists who will offer reflections upon reported news effecting the area. They will also be ample chance for readers to contribute and have their say, so as to reinforce the key notion of community. Being free to all residents in the area through their local newsagents is meant to encourage a sense of unity. In offering the local newspaper, free of charge it is envisaged that "The village" becomes regarded as an informative friend who's company you are willing to share. The layout has been specifically developed for ease of access. In addition to a clearly identifiable masthead that is complemented by a catchy tag line, the footer of each page will feature details that can be used by readers such as email, or a telephone number to potentially make contact with the editorial creative team. The highlighting of this is intended to emphasise that the publication is dependent on contributions from the reader.
The Village, an exciting new publication for readers in Wymondham, Barnham Broom, Barford and Wicklewood. Offering local news, personal stories and up to date information the new local newspaper aims to provide a voice for people in areas of Norfolk.
Treatment
"Putting the heart back into the community" ...
Such thing is central to this new publication, whilst certain parts of Norfolk are well served by print media, others are given little opportunity to become part of a wider community. The Village will address this issue, providing a weekly snap shot of life as most know it, through a combination of local news, human interest features and advertising. The typical structure of the publication will be a lively mix of local columnists who will offer reflections upon reported news effecting the area. They will also be ample chance for readers to contribute and have their say, so as to reinforce the key notion of community. Being free to all residents in the area through their local newsagents is meant to encourage a sense of unity. In offering the local newspaper, free of charge it is envisaged that "The village" becomes regarded as an informative friend who's company you are willing to share. The layout has been specifically developed for ease of access. In addition to a clearly identifiable masthead that is complemented by a catchy tag line, the footer of each page will feature details that can be used by readers such as email, or a telephone number to potentially make contact with the editorial creative team. The highlighting of this is intended to emphasise that the publication is dependent on contributions from the reader.
I like the tone of your pitch and treatment Hannah - this should influence the newspaper's house style - particularly important if you have a number of columnists.
ReplyDeleteIt would be really good if you could generate 'real' stories for your portfolio....speak to me about this. It would make the paper much more authentic and I think more interesting in terms of the outcome and the potential for audience feedback.
If the newspaper is free I'm guessing you'll be relying on advertising revenue - would be interesting to find out how much it costs to place advertising in local newspapers. The rates should be readily available.